SEO for a New Website: What to Do Right After Launch
SEO for a new website launch: what to build before go-live so you do not rebuild structure, URLs, and indexing six months later.
Plan before design
Keyword mapping and URL structure belong before build. Changing slugs after indexing means costly redirects and lost signals.
Define 5–15 priority landing pages for commercial queries plus an informational cluster for the blog.
- Page map and navigation
- Clean URL slugs
- CMS with SEO flexibility
Technical minimum at launch
HTTPS, robots.txt, XML sitemap, canonicals, mobile UX, and speed are baseline. Connect Search Console and analytics before marketing spend.
- Block staging from index
- Verify test domain status
- Organization and WebSite schema
- Favicon and core meta tags
Launch content
Ten strong pages beat fifty thin ones. Home, services, about, contact, privacy, and 2–3 expert articles establish trust.
For Estonia's multilingual audience, plan language versions from day one.
First 90 days after launch
Submit sitemap, fix coverage errors, request indexing for key URLs. Start local SEO and earn first links via partners and directories.
- Track core keyword positions
- Internal links to new posts
- GBP live on opening day
- Avoid mass duplicate content
Helpful links
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